5 Ways to Improve Website Speed

5 Ways to Improve Website Speed. You go to a website and it feels like it takes forever to load. What are you doing? Are you patiently waiting for the web page to load completely? Or do you just close the browser tab and move on?

In fact, page load time not only has a huge impact on user experience, but also on conversion rates, as well as SEO.

No matter what type of website you have — whether it's a blog, an online store, or forum, it's in your best interest to offer the most speed and performance. Fast as possible. But how to get there?

Here are five tips you can use to reduce those load times and improve the user experience on your website in 2019.

5 ways to improve website speed:

There are many steps you can take in terms of actual content on your website. You can reduce the images and optimize your JavaScript for example. But you also need to consider where your servers are located in relation to the users accessing them. The Internet is not entirely virtual, as physical space has yet to be traversed.

It is much faster for someone who lives in Marseille to access a server located in Paris rather than in London or Berlin. The purpose of CDN is to improve website performance by choosing the server closest to the end user.

We recommend that you familiarize yourself with how a CDN works, to better understand not only how the concept works, but also why it is used on the majority of the best sites on the Net today.

The best CDNs offer faster storage, optimization tools, smart and dynamic caching, and security features to further optimize performance. You will need a CDN with excellent global network coverage and high availability solutions.

Compress your web images

It probably won't surprise you to learn that loading images can be one of the most demanding activities in terms of site speed and performance. 

This is partly down to resolution, but also to the level of image compression and other factors. There's no reason to use a huge 20-megapixel photo if you're just going to resize it and display it as a 250-pixel wide thumbnail.

You can start with the images that you actually upload to your server. In general, you don't need multi-megabyte images. Depending on the circumstances, you can get away with 200KB or less with no noticeable loss in quality for most users.

If you are using WordPress, another great approach is the Smush plugin which performs the compressions automatically once the images are loaded into the CMS backend. The goal here is to reduce all unnecessary data without slowing down your site.

Upgrade to Dedicated Hosting

Most people who are new to their first website, and in fact many veterans as well, usually opt for shared hosting because it's the cheapest option. However, this means that you are sharing resources (server and bandwidth) with other customers and have no control over how they use these resources.

If another website on the same server suddenly sees a massive influx of traffic, your website speed and performance will suffer. Many variables are beyond your control. 

To overcome this problem, you might consider getting an advanced dedicated server. There are managed solutions for advanced users, and unmanaged for others. Simply put, you have a server all to yourself, which allows for greater customization.

Reduce your JavaScript and CSS

One of the first and easiest places to look to improve page load times is in your site's code itself. JavaScript and CSS can be very inefficient in their default code. There's a lot of white space, to begin with, and several redundant lines of code can be reduced to a much shorter format.

As you can imagine, the less code a browser (and server) needs, the faster the page should load.

There are several online tools like Minifier that can help you lighten your code. The tool works by removing whitespace and comments, combining files, and optimizing or shortening a few common programming patterns.

Reduce HTTP requests

In addition, the simplest sites are those that load the fastest. If you have a simple HTML page with text and small images in .JPEG format, this will probably be quite fast. If you have a dynamic page that uses a number of other factors and content types, like video, you will end up slowing down your site.

You can dramatically increase your site speed by reducing the number of HTTP requests. The cleaner the code, the better.

In conclusion, never lose sight of the fact that better site performance tends to improve user engagement. Implement these tips in 2019 and your visitors will thank you!

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